Inside INdiana Business is hosted by Gerry Dick of Grow Indiana Media Ventures, L.L.C. Each episode includes popular segments such as the CEO Profile, Mark Patton's Indiana Stock Report and the Business Spotlight and Inside Technology, a focus on Indiana's role in the new high tech economy.

Friday, February 5

TOP STORY: SUPER BOWL
Super Bowl by the Numbers

TOP STORY: SUPER BOWL ADS
Tony Fannin, president, BE Branded
The Indianapolis Super Bowl host committee has raised $25 million towards the big day here in Indiana in 2012, but that number won’t even compare to the millions spent on the Super Bowl Ads. This year, CBS sold out on some 30-second spots going from $3 million apiece. Is it worth it? Inside INdiana Business contributor and marketing and brand development expert Tony Fannin breaks down the business, and some of the controversy, behind this year’s Super Bowl ads.

The Super Bowl Legacy Project
In the city’s bid for the 2012 Super Bowl, officials added a unique twist to benefit the Indianapolis community in the long term. The Super Bowl legacy project hopes to provide a lasting civic impact on the city’s near eastside. And as Scott Sander from our partners at WISH-TV shows, South Florida is experiencing benefits that will come to Indianapolis in two years

AROUND INDIANA: NEAR EASTSIDE LEGACY PROJECT
James Taylor, CEO, John H. Boner Community Center; and Regina Jones, president, REALTOR Foundation
The near eastside of Indianapolis will benefit from a 2012 NFL Legacy project that will impact the community, neighborhoods and schools in the area. Just this week it was announced The Metropolitan Indianapolis Board of Realtors (MIBOR) is planning to help build more than 30 homes as part of a neighborhood revitalization project. MIBOR says its philanthropic arm is overseeing the initiative, which involves a $500,000 pledge as part of the Super Bowl Housing Legacy Project.

BUSINESS OF SPORTS
John Michael Vincent, Indianapolis Sports Insiders
Organizers of the 2012 Super Bowl estimate the economic impact of the big game to be anywhere from $275 million to $400 million for the Indianapolis region. Indianapolis Sports Insider JMV (John Michael Vincent) has more on the business of sports in Indiana.

BUSINESS SPOTLIGHT
Indiana businesses and political leaders are wagering bets of the Super Bowl with many of their counterpart in the Big Easy. We’ll take a look at some of the wagers.

BUSINESS SPOTLIGHT: HOSPITALITY BOOST
Phil Ray, general manager, Omni Severin Hotel-Indianapolis

BUSINESS SPOTLIGHT: SMALL BUSINESS BOOST
Some Central Indiana businesses are seeing a big boost from this year’s Super Bowl. First, Bloomington-based Scholar’s Inn Bakehouse shipped 24 pounds of its granola to the Colts in South Florida. And Indianapolis-based Mass Ave Knit Shop is selling out of blue and white yarn as fans look to participate in the new Super Scarves campaign.

TOP HEADLINES
Gerry Dick reports the week’s top headlines

BUSINESS OF HEALTH: SCIENCE EDUCATION
Dr. Tony Bennett, Indiana superintendent of public instruction; and Dan Peterson, vice president of industry and government affairs, Cook
This week, Eli Lilly and Company hosted the 2010 Indiana Science Summit. The summit was designed to bring attention to science education and teaching the skills student’s need to compete for high-paying, highly skilled jobs.

( I ) ON CAMPUS: HARRISON COLLEGE
Jason Konesco, president, Harrison College
There were changes on the higher-education scene this week as Indianapolis-based Harrison College named a new leader. President Ken Konesco is passing the ball to his son, Jason.

INSIDERS
Erin Albert, author, professor and founder of Yuspie; Roger Harvey, senior vice president, Bose Public Affairs Group; and Mike Harmless, director, Crowe Horwath
Each week a group of INsiders joins Gerry Dick to offer opinions on the big business stories happening in Indiana.

INSIDE THE STATEHOUSE
Cam Carter, vice president for federal relations, Indiana Chamber of Commerce
Cam Carter, a vice president from the Indiana Chamber of Commerce, joins Gerry Dick for our weekly look Inside the Statehouse.