NewsLocal News / February 17, 2014

Better Business Bureau Reaching Out To Millenials

Leigh DeNoon
Better Business Bureau Reaching Out To Millenials

The Better Business Bureau was founded in 1912 to advance trust in the marketplace. Central Indiana’s BBB president and CEO Tim Maniscalo has been on the job for about six months and has his sights set on keeping up with the times.

Maniscalo realizes the use of the web and social media is vital – and he’s focused on spreading the word of the Better Business Bureau to people 45 and younger.

“One of my goals is to reestablish the Better Business Bureau with the millenials. Let them know what the Better Business Bureau is," he said. "If they are a consumer or a business owner or a decision-maker in a business – have them use the Better Business Bureau and have them be an accredited business with us.”

Longtime bureau member and downtown “All Star Tire” co-owner Chris Cooper says they’ve taken advantage of the BBB’s dispute resolution services.

“I have pointed customers toward the BBB and that means we resolve problems together, the right way, and it doesn’t mean the use of an attorney.”

The owner of “Indy Laser” in Carmel, Chris Dryden, says it may seem old school but he values his BBB membership.

“The BBB’s been around a long time and some of the newer people, I’m sure the millenials would say it’s old fashioned, but it’s still a standard for doing business.”

The bureau’s Maniscalo says consumers in Central Indiana can freely view the profiles of over 30,000 businesses and find over 3,300 that are accredited by going to



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