NewsPublic AffairsPolitics / May 23, 2014

Immigration Reform Ad to Hit IMS Jumbotron

Sam Klemet
Immigration Reform Ad to Hit IMS Jumbotron

Those going to the Indianapolis 500 will not only see cars eclipsing speeds of 220 miles per hour, but also a new ad campaign pushing for immigration reform.

Faith, law enforcement, and business leaders are coming together to call for change this year and are using one of the world’s largest sporting events as a platform.

Hundreds of thousands of fans are expected at Indianapolis Motor Speedway over the weekend.

The national coalition Bibles, Badges, and Business sees that as an opportunity to get exposure on the issue of immigration reform by running a 20-second ad.

It will run four times an hour and a total of 144 times over the weekend on the jumbotron at the entrance of IMS.

The coalition paid $88,000 for it to run.

Director of Public Policy for the Greater Indianapolis Chamber of Commerce Angela Smith Jones says there is an unwelcoming climate in the U.S. and its stifling economic growth.

She hopes the ad shines light on the benefits of Congress making reforms.

"We have found in the history of our country that immigrants are typically entrepreneurs and innovators," she said.  "They have great drive and wherewithall and by changing out immigration system to make it more comprehensive, more commonsense, easily to navigate, understand, and to abide by what our parameteres are, we will be able to help really drive more innovation in our country."

She also thinks that reform will allow the United States to keep more agricultural workers and students who want to pursue science, technology, engineering and math degrees.



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