(traditionally known as advertising on commercial stations) on television and radio allows businesses and organizations to feature their product or service to WFYI's audience. This support makes it possible for WFYI to continue to offer these programs as well as many educational outreach opportunities.
Sponsorship credits on WFYI are intended as a way of thanking and identifying underwriters. In general, credits on public media maintain a non-commercial sound, in order to keep with the FCC guidelines that pertain to non-commercial broadcasts.
We will work with our sponsors every step of the way – from ideas to finished production – to ensure that the underwriting announcements convey a desired message and comply with FCC guidelines.
• Your business or organization's name
• Web address
• Brief, non-qualitative description of products or services
• Qualitative language or facts that cannot be proven
• Comparative Language (better, best, oldest, largest, etc.)
• A call to action (visit our store, order today, etc.)
• References to price or value
• Personal pronouns (you, yours, we, ours, etc.)
On-air messages may be purchased in 10-second and 15-second live reads on 90.1 FM HD-1 or 10-second, 15-second and 30-second pre-produced spots on WFYI Television. Underwriting schedules may be purchased for any length of contract. Your Account Executive can suggest specific programs and platforms to meet your business or organization's individual goals. Additionally, WFYI has production capabilities for TV spots at a nominal fee.
WFYI reserves the right to refuse any underwriting messages or sponsorships that may offend its audience or are in conflict with WFYI's image, mission or interest. All messages are subject to FCC guidelines and decisions are made on a case-by-case basis. WFYI will not accept underwriting from companies who solely deal in distilled spirits, tobacco or firearms, and cannot air messages that express a view with respect to a matter of public interest.
For more information, contact Sponsorship/Underwriting or call