Why Sponsor WFYI?:
WFYI can help your business or organization deliver your message to a highly desirable audience in a unique, uncluttered environment.
Whether you are trying to reach business decision makers, influential consumers, community leaders, or potential investors, WFYI offers opportunities to help you connect with your target audiences –– through television, radio, web, print, and special events. (These should link to the “demographics & coverage” site)
Break Through the Clutter:
WFYI 1 Public Television contains 2:07 minutes of non-programming time per hour, compared to 14:04 minutes of non-programming time per hour on commercial television.
WFYI 90.1 FM HD-1 Public Radio contains 3:30 minutes of non-programming time per hour, compared to 16-26 minutes of non-programming time per hour on commercial radio.
When sponsoring programming on WFYI, your message truly stands out.
Enhance your Image and Bottom Line:
Public media has a unique and strategic advantage over other media. Not only is it a medium by which you can deliver your marketing messages to reach an educated, influential audience of decision makers, but you will also generate community goodwill because your business or organization will be seen as supporting a valued community asset and resource.
Independent audience research shows that public media provides a “halo effect” for sponsors, meaning that audiences have a higher opinion of our sponsors just because they support public media. The research suggests that the halo effect has caused our audience to take action as a result of this positive association. Among other things, sponsorship credits have led them to attend cultural events or exhibits, consider new products, gather more information about a product or company, and visit sponsor websites.
Associate your Brand with America's Most Valued Institutions:
For more information, contact Sponsorship/Underwriting or call