More than any other local broadcaster, WFYI FM 90.1 and TV 20 provide the way to reach the greatest diversity of audiences in central Indiana. Are your customers or clients, professional people, decision makers or opinion leaders? Are they parents, children or seniors? Between 90.1 FM HD1 and TV 20, WFYI has a program that specifically attracts the kind of audience you want to reach, effectively and efficiently.

There are very few media as dependably uncluttered and sure of listeners' and viewers' full attention as public broadcasting. Your on-air acknowledgement will stand out and be seen and heard. It will tell listeners and viewers that you helped make this broadcast possible. Many underwriters can trace this recognition to the bottom line - new and additional business in response to support of WFYI.

Underwriting on WFYI TV 20 or 90.1 FM HD1 will associate your business with quality programming. Independent audience research shows that underwriters of public broadcasting are held in high regard as benefactors of valued programs and public esteem is reflected in both consumer perceptions and purchasing decisions.

Let's face it, it helps to be seen and heard in an environment that people associate with good things - their community, their children and their minds. When you underwrite programs on TV 20 like Sesame Street and Antiques Roadshow, or 90.1 FM HD1 programs such as Morning Edition, Marketplace or All Things Considered, you will be associating with excellence and helping support a valuable community resource, WFYI.

• You can target special audiences by underwriting the programs on TV 20 or 90.1 FM HD1 that appeal to the people that you want to reach.
• Your support makes a difference in the quality of public television and radio, and in the quality of life in our community.
• You can reach some of the most educated, affluent and devoted viewers in central Indiana.

Want to become a sponsor?
Contact Sponsorship/Underwriting or call
(317) 636-2020 ext. 0448