NewsPublic Affairs / October 17, 2019

Pitch Competition Promotes Diversity in Entrepreneurship

Original story from   IPBS-RJC

Article origination IPBS-RJC
Pitch Competition Promotes Diversity in Entrepreneurship

Daisy Pham of Halo App pitches her business concept of a phone application for small-dollar loans to a panel of venture capitalists.

Justin Hicks/IPB News

A dozen underrepresented small business owners pitched their ideas to a panel of investors in South Bend on Thursday as part of a competition spanning cities across the world to promote women and diverse entrepreneurs.

The competition is hosted by SoGal, a nonprofit that aims to connect diverse entrepreneurs with venture capital. Local chapters are scattered across the world and help small business owners with pitching, design, and marketing skills. 

Nicola Brown leads the SoGal chapter in South Bend, currently the only chapter in Indiana. She says she knows first-hand the unique challenges women and underrepresented groups in the state face when it comes to finding investors. 

“As a startup founder myself, the reason I brought So Gal to Indiana was that I was facing the trouble of getting access to capital and resources to grow and scale our startup,” Brown says.

At the end of the pitch competition, three businesses were chosen to go to the next round in Silicon Valley. The winners were SnapShyft, Level Up, and Inspectus

Contact Justin at or follow him on Twitter at @Hicks_JustinM.

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