Martindale Brightwood has been named as the second neighborhood to benefit from the Lift Indy program this year.

The Near Eastside's 10th Street area will receive an estimated $3.5 million for revitalization over the next three years. The funds will target areas where investment can help the neighborhood reach its full potential.

The program's stated goal is to bring affordable housing, beautification and public amenities to an area while ensuring long-time residents benefit from the change.

The mayor says a new neighborhood will be selected for the program every year, through a data-driven and competitive process.