Soldiers from the Indiana National Guard collected and delivered the coats Friday from an armory designated as a collection site for donations to Operation Allies Welcome.

The philanthropic organization is giving about $30 million to Indiana United Ways to help statewide. Additional funding will go to the United Way of Central Indiana.

The partnership aims to increase awareness about child hunger, which affects one in five kids in the state.

David Pogue said he loves bringing smiles to shoppers' faces and spreading Christmas cheer throughout the holidays. "It makes people happy. It makes me happy," he said.