"Bright By Text" brought to you by WFYI

A Text Messaging Service for Caregivers of Young Children
Información en Español


Are you a parent? Grandparent? Aunt or Uncle? Babysitter? Do you have a young child in your life? Then "Bright By Text," a FREE text messaging service for parents & caregivers is for you! Bright By Text is made available to you through its partnership with WFYI. Text WFYI to 274448, or sign-up online, to get started.

This service is for parents and adults who care for young children newborn through age 5. When you register for the service using your child's birthdate, direct text messages will provide developmentally appropriate information, activities, and more from trusted national and local resources.


About Bright by Text

Bright by Text messages will offer information on health and safety, early literacy, nutrition and other topics, and also include URLs linking users to more in-depth information and helpful videos.

Users will receive no more than four messages per week per registered child and can opt out at any time. Each message contains age-appropriate information based on the child’s birthdate used during registration.

Service is available in English and in Spanish. To get started, text* code word WFYI to 274448, OR sign up online.

*Message and Data Rates May Apply. Text STOP to 274448 to STOP. Text HELP to 274448 for HELP. For more information, see the Full Terms and Privacy Policy.

Local messaging provided by:


Will it cost anything? 
The service is free to use, but standard text and data fees may apply. Check with your messaging service provider for more information.

How many messages will I get?
On average, you will receive 2-4 messages per week, per child. You will receive about 2-3 national messages from Bright By Text and 1 local message from our local partners.

What do I do if I have more than one child? 
Register each child separately, and you will receive information relevant to the age and stage of each.

If I sign-up, will WFYI add me to other contact lists?
No. Your contact information will only be used to receive messages provided through the Bright by Text service. WFYI cannot track users beyond the age of the child registered and the zip code.

If I decide I no longer want to receive any more messages, can I opt out?
Yes, at any time. But, we hope you will try it for a while. Text STOP to 274448.

What if I change phone numbers?
If you change phone numbers, you will need to re-register for the service with your new phone number.

Can I tell others about this?
Yes! And we hope you do. Our goal is to provide resources and create strong outcomes for children. 


For more information:

Contact Gail Thomas Strong at (317) 614-0451 or gstrong@wfyi.org