What it means to "shop local." Black Friday is this week, but perhaps more importantly, Small Business Saturday follows on its heels. What happens when you keep your local dollars local, plus how are local small businesses changing up how they reach consumers? Guests: Kristin Kohn, Silver in the City/At Home in the City; Amanda Taflinger, Homespun: Modern Handmade and organizer of INDIEana Handicraft Exchange; Tiffany Benedict Berkson of HistoricIndianapolis.com and spokesperson of Yelp's Totally Bazaar.