The university says the 8-year, $53.6 million deal is among the five richest publicly known apparel deals in college sports.

The Indiana University Public Policy Institute studied the trail's impact. It found that the total value for properties along the cultural trail has risen more than $1 billion since trail construction began 2008.

Adam Thies, director of planning and development initiatives for the City of Indianapolis, has been named assistant vice president for capital planning and facilities at Indiana University.