Taking a page from Apple and Tesla, Cadillac is on a quest to subject customers to a full immersion of its brand. In this case, we’re talking about Cadillac House, a 12,000 square foot permanent space at the company’s New York City headquarters that will hold showings of vehicles and exhibits in partnership with organizations like the Council of Fashion Designers of America.
The public was welcomed from June 2.
“Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style,” said Uwe Ellinghaus, Cadillac Chief Marketing Officer. “With Cadillac House, we have an exciting opportunity to bring to life the brand’s unique passion and perspective for beyond the automotive space.”
Over time, Cadillac House will showcase concerts, interactive art installations, and fashion retail. Executives see the space as a place for innovators, creators, and other artistic types to collaborate. Expect to see quarterly exhibitions in partnership with art and culture magazine Visionaire, fashion industry mentoring and purchasing program CFDA Retail Lab and New York-based Joe Coffee. In short, it’s a cool place to indulge in fashion and culture.
“We are excited to partner with Cadillac,” said James Kaliardos of Visionaire. “We feel that both Cadillac and Visionaire strive for history-making design and we both push the boundaries of what is possible.”
Cadillac House was created by global design firm Gensler. It’s located at 330 Hudson Street and is open to the public 7 a.m. to 7 p.m. Monday-Friday and 10 a.m. to 7 p.m. Saturday/Sunday. If you’re in New York, go indulge.